
Is Wine Fest returning in 2022?
Florence Wine Fest has become one of the favorite events of the year for wine lovers across the Southeast, and we are so humbled and honored by the enthusiasm and support shown to the festival since its inception in 2016. As we look to the immediate and long-term future of the festival, we do so with new lenses provided to us by the COVID-19 global pandemic that rocked the world in 2020 and has lingered into 2022. While we don't know exactly what the long-term future will hold for our annual celebration of wine, we hope to be able to introduce a revitalized and updated Florence Wine Fest format in 2023. We encourage you to join our mailing list if you haven't already to ensure that you are the first to know when/if we have any exciting updates to share. We look forward to eventually being able to safely and responsibly raise a glass with you all.
Take care and be well,
Florence Wine Fest Organizers

A CELEBRATION OF WINE, FOOD & COMMUNITY
FLORENCE, ALA.
DON'T MISS THIS SELL-OUT EVENT!

FLORENCE WINE FEST 2018
WHEN /
MARCH
13-14, 2020
WHERE /
MOBILE PLAZA
FLORENCE, AL 35630
ABOUT THE EVENT /
CHEERS TO
FLORENCE WINE FEST 2020:
OREGON V. CALIFORNIA EDITION
Florence Wine Fest is headed back to Downtown Florence, AL on March 13-14, 2020 for its fifth year, and organizers are thrilled to announce that the event will be returning to its original location on cobble-stoned Mobile Plaza in the heart of downtown Florence. Make plans to buy your tickets early so that no one in your squad gets left in the dust! Multi-level ticketing available.
Florence Wine Fest is a rain or shine annual celebration of wine, food, and community in downtown Florence, AL. Each March, attendees can explore fantastic wines from around the globe and local food pairings from some of the Shoals' best chefs all while soaking in the electric atmosphere of historic downtown Florence, AL.
Oregon v. California Edition
Oregon or California - what team are you on? Wine Fest 2020 takes on new life as it explores the vast vinous offerings of two of the USA's most prolific wine-making regions, Oregon and California, and puts them head-to-head (or bottle-to-bottle) in an exclusive match up of winemaking prowess. Attendees will have the opportunity to taste wines with winemakers and representatives from 15+ Oregon and California wineries and learn why they each think their wines deserve to take home the gold.
The Oregon Contingent*: Antiquum Farm, Brandborg, Brooks, Maysara, R. Stuart & Wine Co., Stoller, and more.
The California Contingent*: Dutton & Goldfield, Failia, Elizabeth Spencer, Frank Family, Goldschmit, Halter Ranch, Neyers, Oberon, Talbott, and more.
It supports TWO good causes.
Florence Wine Fest 2020 is proud to support two Shoals Area philanthropies, Room in the Inn and One to None. A portion of 2020 ticket sales will go directly to the charitable organization of your choice. Simply select your preferred cause at checkout to designate who receives the proceeds from your ticket. Learn more about our 2020 causes here
TASTE. ENJOY. REPEAT.
Is your wine rack empty?
Come prepared to pick your favorite new wines and take advantage of up to 20% OFF any pre-orders placed during the festival. Order while the savings last. Don't miss out on this chance to stock up for less! Orders will be filled by The Carriage Wine and Market, 121 E. Mobile St., Florence, AL 35630.
2020 SCHEDULE /
Schedule subject to change. Additional details forthcoming.
FRIDAY, MARCH 13
6:00 PM
EXCLUSIVE MULTI-COURSE WINE DINNER
@ 116 E. MOBILE
(116 E. Mobile St, Florence, AL 35630)
Featuring:
WINEMAKER, CHRIS WILLIAMS of BROOKS WINE



& GUEST CHEFS
JOHN CARTWRIGHT OF RIVERTOWN, FLORENCE, AL
JOSH QUICK OF ODETTE, FLORENCE, AL
(Wine Dinner Ticket Required)
Celebrate the spirit of Florence Wine Fest by joining us for an unparalleled exclusive wine dinner Friday evening featuring wines from Brooks Winery (Oregon), cuisine from acclaimed chefs and the expertise of winemaker Chris Williams, himself.
Cocktail attire.
8-10 PM
WINE FEST KICK-OFF PARTY
presented by
FRANK FAMILY VINEYARDS
@ Mobile Plaza
(E. Mobile St. between Seminary St. & Court St., Florence, AL 35630)
Featuring the music of party band
The Funk Brotherhood
Wines from
Frank Family Vineyards
& Hors D'oeuvres by
Chef Jack White of Jack's Place Bistro
( V.I.P. Premiere or Kick-Off Party Ticket Required)
Put on your dancing shoes and join us Friday night on Mobile Plaza for the PARTY OF THE YEAR as we dress to the nines, walk the red carpet, and raise a toast to Florence Wine Fest 2020 and GET DOWN with live entertainment by the funkiest band around, The Funk Brotherhood.
Cocktail attire. Dancing shoes suggested.



SATURDAY, MARCH 14
11 AM -2 PM
FLORENCE WINE FEST BRUNCH
hosted by
JACK'S PLACE BISTRO
(118 W Mobile St, Florence, AL 35630)
Wine Fest is better enjoyed with a solid brunch base! Located just outside the entrance to the MAIN TENT, Jack's Place bistro is hosting a special Wine Fest brunch featuring Wine Fest specials, their full brunch menu, and of course, mimosas! Call (256)349-5429 today to make your reservation. Seating begins at 11 a.m.
Limited space available.
1-2 PM
V.I.P. HIGH-END TASTING HOUR
@ Mobile Plaza
(E. Mobile St. between Seminary St. & Court St., Florence, AL 35630)
(V.I.P. Premiere or V.I.P. One-Day Ticket required)
Do you have expensive taste? You won't want to miss the V.I.P. High-End Tasting Hour! Featuring an exclusive, hand-picked selection of fine, high-end wines, as well as the festival's full wine lineup, it's a MUST for any serious wino!
Beat the crowd. Go V.I.P.
Limited ticket quantities available.
2-5 PM
GENERAL ADMISSION MAIN TENT
The MAIN TENT features 100+ wines plus pop-up eateries from Shoals favorites, Wildwood Tavern & Momma P's!
BUBBLY TENT
feat. Fried Chicken Food Pairing by
Soul Wingery & Records
& Live Entertainment by
Christopher-Joel Carter, IV
(Add-on option; Bubbles, V.I.P. Premiere, or V.I.P. One-Day Ticket required)
Are you a fan of fabulous bubbles? Don't miss your opportunity to snag an add-on ticket to the BUBBLY TENT featuring a Southern foodie's dream food and wine pairing-
FRIED CHICKEN & BUBBLES!
Limited ticket quantities available.
V.I.P. LOUNGE @ 116 E. MOBILE
(V.I.P. Premiere or V.I.P. One-Day Ticket required)
Need a break from the crowd? Escape to the exclusive V.I.P. LOUNGE inside 116 E. Mobile St. for a quick breather and a glass of something delicious!
V.I.P. LOUNGE EXCLUSIVE:
Winemaker Wine Tasting
w/ & Rob Stuart of R. Stuart & Co. Winery (Oregon)
Limited ticket quantities available.
STOCK THE BAR STATION
Is your wine rack empty? Stop by the STOCK THE BAR STATION to order you favorite new wines and take advantage of up to 20% OFF any pre-orders placed during the festival. Don't miss out on this chance to stock up for less!
Orders will be filled by The Carriage Wine and Market, 121 E. Mobile St., Florence, AL 35630.
5 PM - Until
DINE DOWNTOWN
Keep the good times flowing, visit your favorite downtown eateries, and be sure to ask about Wine Fest specials!
SUNDAY, MARCH 15
12 PM -3 PM
BUBBLES & BEER RECOVERY BRUNCH
hosted by
Odette
(120 N. Court St, Florence, AL 35630)
WARNING: Recovery time may be needed after a weekend of Wine Festing. Make plans to join us Sunday for a BUBBLES & BEER RECOVERY BRUNCH at Odette. Reservations Accepted. Walk-ins welcome. Upgrade your brunch experience by reserving a magnum of Jean-Noel Haton Reserve Champagne for your table - $100. Email kristy@odettealabama.com for reservations.
Restaurant opens at 11 a.m. Beverage service begins at 12 PM.
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2020 SPONSORS /
OFFICIAL PARTNERS
OFFICIAL PARTNER FWF 2020
OFFICIAL PARTNER FWF 2020
Official Partner of FWF 2020
Official Partner of FWF 2019
Official Friend of FWF 2019
FRIENDS OF THE FESTIVAL
Official Friend of FWF 2019
Official Friend of FWF 2020
Official Friend of FWF 2020
Official Friend of FWF 2020
Official Friend of FWF 2020
LODGING /
RECOMMENDED LODGING
Book by 02/28/20 using this link to get a special Florence Wine Fest group rate of $119/night at Marriott Shoals Hotel & Spa!
CONTACT US!
Have questions for us that aren't covered in our FAQ section? Shoot us a message, and we'll be sure to get back with you as soon as possible. Cheers!