RAIN OR SHINE THERE WILL BE WINE!
DON'T MISS THIS SELL-OUT EVENT!

WHEN /

MARCH 13-14, 2020

WHERE /

HISTORIC DOWNTOWN

FLORENCE, AL 35630

ABOUT THE EVENT /

CHEERS TO

FLORENCE WINE FEST 2020!

Florence Wine Fest is headed back to Downtown Florence, AL on March 13-14, 2020 for its fifth year and is bigger and better than ever. Make plans to buy your tickets early so that no one in your squad gets left in the dust! Multi-level ticketing available.

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Florence Wine Fest is a rain or shine annual celebration of wine, food, and community in downtown Florence, AL. Each March, attendees can explore fantastic wines from around the globe and local food pairings from some of the Shoals' best chefs all while soaking in the electric atmosphere of historic downtown Florence, AL. Plus, ticket holders will enjoy special events and discounts all weekend long at many participating downtown businesses!

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TASTE. ENJOY. REPEAT.

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Is your wine rack empty?

Come prepared to pick your favorite new wines and take advantage of up to 20% OFF any pre-orders placed during the festival. Order while the savings last. Don't miss out on this chance to stock up for less! Orders will be filled by The Carriage Wine and Market, 121 E. Mobile St., Florence, AL 35630.

2019 SCHEDULE /
Schedule subject to change. Additional details forthcoming.

FRIDAY, MARCH 8

5-8 PM

AN EVENING W/ WINE & FASHION MAKERS

@ Billy Reid

(114 N. Court St, Florence, AL 35630)

Featuring:

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WINEMAKERS ADAM & ANGIE LAZARRE
& THE CREATIVE TEAM OF BILLY REID, INC

& BITES BY

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CHEF RAY NICHOLS

​(Grand Cru V.I.P. Ticket or Wine & Fashion Makers Event Ticket Required)

Soak up the creative magic of the Shoals by getting up close and personal with famed winemakers Adam and Angie LaZarre of LaZarre Wines and the creative team of Florence-based luxury clothing brand Billy Reid, Inc. Indulge in LaZarre's premium selections, get to know the winemakers and their processes, and experience the approachable luxury of Billy Reid's innovative Spring 2019 collection.

8-10 PM

CHAMPAGNE KICK-OFF PARTY

@ Wilson Park North

(Tuscaloosa St. between Seminary St. & Wood Ave., Florence, AL 35630)

Featuring the music of party band

Creativity (ATL)

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& hors d'oeuvres by

Jack White of Jack's Place

( V.I.P. Premiere or Kick-Off Party Ticket Required)

Put on your dancing shoes and join us Friday night at Wilson Park North for the PARTY OF THE YEAR as we dress to the nines, walk the red carpet, enjoy hors d'oeuvres by famed film food stylist Jack White of Jack's Place,  raise a toast to Florence Wine Fest 2019 and GET DOWN with live entertainment by Atlanta-based party band, Creativity.

Cocktail attire. Dancing shoes suggested.

SATURDAY, MARCH 9

10 AM

BRUNCH & CHAT

@ Sticklin Boutique Hotel

(317 N. Court St, Florence, AL 35630)

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PRESENTED BY: ODETTE
(Brunch Ticket Required)

Greet the morning the the right way - with mimosas and brunch! Enjoy a light brunch provided by Odette and get the deets on the behind the scenes world of wine from our distinguished panel of wine experts including:

Jon David Headrick of Jon David Headrick Selections, Adam and Angie LaZarre of LaZarre Wines, Jennie Mass of Martine's Wines, and Ben Tanner of Single Lock Records and the Alabama Shakes.

Moderated by Amy C. Collins.

1-2 PM

V.I.P. HIGH-END TASTING HOUR

@ Wilson Park North

(Tuscaloosa St. between Seminary St. & Wood Ave., Florence, AL 35630)

(V.I.P. Premiere or V.I.P. One-Day Ticket required)

Do you have expensive taste? You won't want to miss the V.I.P. High-End Tasting Hour! Featuring an exclusive, hand-picked selection of fine, high-end wines, as well as the festival's full wine lineup, it's a MUST for any serious wino!

Beat the crowd. Go V.I.P.

Limited ticket quantities available.

2-5 PM

GENERAL ADMISSION MAIN TENT

The MAIN TENT features 100+ wines from around the globe plus pop-up eateries featuring some of Florence's finest chefs!

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BUBBLY TENT

(Add-on option; Bubbles, V.I.P. Premiere, or V.I.P. One-Day Ticket required)

Are you a fan of Champagne and other fabulous bubbles? Don't miss your opportunity to snag an add-on ticket to the BUBBLY TENT!

Limited ticket quantities available.

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V.I.P. LOUNGE

Featuring the music of the

Christopher-Joel Carter

Presented by

360° Grille | Marriott Shoals

Interiors by

Riverworks Designs & Outdoor Living

(V.I.P. Premiere or V.I.P. One-Day Ticket required)
Need a break from the crowd? Use your complimentary V.I.P. drink voucher to grab a glass at the OASIS BAR and escape to the V.I.P. LOUNGE for a quick breather!

Limited ticket quantities available.

OASIS BAR

Presented by

Straight to Ale Brewing Co.

We get it! Tasting wine is tiring. So, if you need a break, stop by the OASIS BAR and purchase a full glass of wine or a cold craft beer from our friends at Straight to Ale Brewing Co. out of Huntsville, AL! 

STOCK THE BAR STATION

Is your wine rack empty? Stop by the STOCK THE BAR STATION to order you favorite new wines and take advantage of up to 20% OFF any pre-orders placed during the festival. Don't miss out on this chance to stock up for less! 

Orders will be filled by The Carriage Wine and Market, 121 E. Mobile St., Florence, AL 35630.

5 PM - Until

DINE DOWNTOWN

Keep the good times flowing, visit your favorite downtown eateries, and enjoy 10-20% OFF your meal at participating downtown locations by showing your wristband.

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10-20% OFF AT THESE FINE BUSINESSES:

360 Grille, Swamper's Bar & Grille, Chicago Cafe, Wildwood Tavern, Rivertown Coffee Co., and Visit Florence Gift Shop

TICKETS /

2020 TICKETS

ON SALE DECEMBER 1, 2019

2019 SPONSORS /

FEATURED BUSINESSES

LODGING /

​CONTACT US! 

Have questions for us that aren't covered in our FAQ section? Shoot us a message, and we'll be sure to get back with you as soon as possible. Cheers!